Brand Positioning Strategy and Execution
Verilogue provides access to candid dialogue between patients and healthcare providers, for unfettered access to the true voice of the customer. Verilogue challenged me to dive deep into their brand and help carve out what they do, believe and offer – ultimately providing Verilogue’s authentic, unique selling proposition.
“We brought UpSpring on to refine our positioning within the market. Ali quickly oriented herself with our company’s vision and demonstrated strong industry knowledge and business acumen throughout our engagement. She is responsive and proactive, and ensured that all expectations for the project were exceeded. Her work was exceptional.”
Jamison Barnett – CTO, Verilogue