Interim Senior Account Lead

upspring_projects_razorfishhealth_3In recent years, the need for temporary high-level, savvy account management talent at advertising and marketing agencies has grown. Agencies sometimes need help with a new business pitch or someone to fill in on a high-profile brand or client when their senior account lead is out on maternity leave, a special project or sabbatical. They need someone who can quickly get up to speed and navigate both internal and external client needs. I’m that someone.

On two separate occasions, I was a temporary senior account lead. I helped manage web and mobile design and development as well as SEO, SEM and social media.

I first worked with Ali when we were both at Razorfish, and then when we would hire her as a consultant after she started her own company. Ali is a whip-smart marketer and client relationship person who constantly demonstrates why all the agencies want to hire her and have her shut down her consultancy. Alas, she has rejected all takers and continues to prosper on her own. My hope is that some day I’ll convince her to work with me full time again. Fingers crossed.

Katy Thorbahn – Partner, Managing Director at Shiny (formerly the General Manager US,  Razorfish Healthware)

“UpSpring was wonderful to work with. Ali is a versatile and professional account executive with a wealth of experience in the digital marketing space. She was able to take a leadership position in managing an important client relationship after a short ramp-up period and was able to facilitate getting a variety of digital tactics such as website and mobile app updates delivered in a timely fashion. Ali paid close attention to our client’s business and was able to develop strategic insights that made an impact on the client’s business. I will gladly contract again with Ali in the future.”

Mark Hunter – SVP, Director of Client Services at Razorfish Healthware