Words and Thoughts

Five Years, Five Lessons (As an independent marketer)

Five Years, Five Lessons (As an independent marketer)

February 18, 2016

Lesson 1: Channel Mary Poppins: If you’re a strong performer, clients will ask you to stay beyond your contract end date. And while this can be flattering and lucrative, I’ve learned to think this through before agreeing to stay. If you deliver what was promised, exceed clients’ expectations, and form strong professional relationships before the […]

On This Particular Saturday I Left Feeling Energized and Inspired

On This Particular Saturday I Left Feeling Energized and Inspired

May 8, 2015

One Saturday last month, I spent eleven hours working on a client’s photoshoot. Usually this kind of statement would result in me making a “poor me” face.

It’s not that I mind working long hours or even working over the weekend. And there are worse things (navigating Ikea) than […]

The First Agency Built on The Principles of Crowdsourcing

The First Agency Built on The Principles of Crowdsourcing

May 1, 2015

I wrote the following blog post a couple of years ago, but I continue to follow Victors and Spoils and other agencies that integrate a fresh approach into their creative process and operations models. From the outside, it looks like Victors and Spoils has hired a number of employees in traditional agency roles. However, their […]

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“Ali is a whip-smart marketer and client relationship person who constantly demonstrates why all the agencies and organizations want to hire her and have her shut down her consultancy. Alas, she has rejected all takers and continues to prosper on her own.”

-Happy UpSpring Client

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